MASSIVE CREATIVE INC.

Creative Director. Innovator. Designer. Marketer.

In 1996, I made the decision to leave Hearst and embarked on the journey of launching my own design and marketing firm, known as Big Designs Inc. Big Designs was a comprehensive creative and marketing agency, boasting an extensive portfolio of Fortune 500 companies. Operating on both coasts, it quickly gained recognition as one of the industry's foremost design firms. Initially, our reputation was built on magazine design and redesign, launching new magazines, and providing publication outsourcing services encompassing editorial, design, and management. As the internet era dawned, Big Designs promptly recognized the emerging opportunities. We engaged in web creative and development ventures, collaborating with industry giants like 24/7 Media and Barry Diller's groundbreaking USA Networks (ECS), among others. Working with esteemed clients such as American Express, Polo Ralph Lauren, and major sports leagues, Big Designs became a leading digital design and marketing agency.

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In 2006, Alliance Data Systems acquired Big Designs Inc, and I assumed the role of Chief Creative Officer. I worked closely with the company's premier clients and ADS's national sales teams. During my tenure, my team achieved the remarkable distinction of securing the 'largest new account won in the shortest time frame,' going from the initial pitch to contract signing in less than four weeks.

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Since 2007, I have been deeply involved in various startups, entrepreneurial ventures, business acquisitions, and consulting relationships. With over two decades of experience spanning diverse industries, including fashion, pharmaceuticals, automotive, home and shelter, technology, and space, Massive continues to stand as a highly dynamic creative and marketing firm.